2013 IT Sales Opportunities and Challenges: What IT Vendors Must Consider for a Successful 2013

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Looking at 2013, most IT analysts see big growth opportunities in a handful of areas. Yet, few, if any of these analysts have identified a major challenge to realizing those growths. Read on to discover a little-considered but major sales issue facing the IT industry in the next 12 to 24 months. 
The Big IT Growth Opportunities Most IT analysts agree, the big winners in 2013-14 will be:

 · Big Data 
 · Compute Infrastructure Refresh 
 · Cloud Computing   
-  Mobile Deployments 
 · Network Upgrades.

Big Data, Big Growth Wikibon expects for big data to grow at 58 percent over the next five years to be a $50 plus billion market. That's some big pickings in a general market that's been growing at mid-single digit rates for the past five years. What's driving this is the amazing returns that companies can get from a properly deployed big-data-driven business intelligence. Aberdeen Group has found that the margins of companies with BI average four times those without this executive power tool. 

Compute Infrastructure Refresh, It's About Time Regular compute infrastructure refresh hasn't happened in many organizations because of economic turmoil. An estimated 80 percent of companies have held off replacing their core data center technology, electing to keep it limping along with extended service contracts, duct tape, and prayer. With average IT infrastructure age at six years, there isn't much more life left in the 2005 vintage infrastructure that power most companies' business. The result is increasing unexplained outages, data centers crammed to their physical limits, and frustrated IT staff. Executives must take notice and will be compelled to do something about it resulting in big IT projects coming on-line in the near future. 

Cloud Computing Sneaking in the Back Door Cloud computing has picked up a lot of the IT growth demands over the past few years with promises of rapid scalability and utility pricing. With a monthly recurring charge that falls well below the approval threshold of many IT staffers and executives, it's been easy to add capability without much oversight. For many companies, un-supervised shadow IT has become the norm, not the exception. The result is security risks, uncontrolled IT costs, and loss of ability to determine real compute needs. While there will still be mid-teens growth in the cloud compute market, we expect for the pendulum to swing back to on-premise computing with a cloud deployment strategy, using off-premise vendors for disaster recovery, business continuity, and peak load management. 

 Mobile Deployments Mean Better Bandwidth Mobile deployments continue to grow rapidly. With AT&T now offering fourth-generation LTE service, high-speed cellular-based IP network access becomes available from multiple vendors across most of North America, catching up with much of the rest of the world. This means that more mobile users have better bandwidth availability with fewer restrictions than at the office. And yet, fewer than half of world-wide cell phone users have smart phones. Mobile device compute power now rivals that of older desktops and laptops with better human interface, instant boot, and innovative applications. Gartner predicts that tablet sales will eclipse PC sales in the next two to three years. 

Mobile devices extend the workday with users checking emails at all hours and mobile users tend to be better informed on current events. We no longer go to work, we just do work, any time, any where. Gartner expects for 17 percent of servers to be used for hosted virtual desktops by 2015 because of the business continuity, efficiency, and security that it offers. The bulk of these virtual desktops will be on tablets. 
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